DO- Use all the 5 Platforms
If we talk about all the 5 platforms on Instagram, we have Feed, Story, Live, IGTV & Reels (brand new). Research suggests we should use all these platforms equally. Although, honestly using all of them equally is quite difficult to manage but we can surely give it a try right? One thing to keep in mind is use anything & everything that’s new on the platform, since these days REELS are introduced for the first time & Instagram is putting in extra effort to promote Reels, you will definitely get a lot of exposure out of it as the Reels directly go to the Explore section which is a huge deal. Also, never ignore any platform, I have done that in the past and it hampered my growth for a long time.